Take your research outside the academy

By Laura.Duckett, 25 January, 2024
Take your research outside the academy graphic image
Advice on how to maximise public engagement with your research
Take your research outside the academy
Advice on how to maximise public engagement with your research
Take your research outside the academy graphic image

Communicating the value and impact of academic research is part of researchers’ public scholarship responsibility. And, in a hyper-connected world, this objective seems more attainable than ever. But taking research beyond the walls of an institution requires a strategic, considered approach. Our latest spotlight provides insights into cultivating a compelling

Communicate the real-world impact of your research
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Female researcher presenting a graph that shows the impact of her research
By kiera.obrien, 12 January, 2024

Science communication tips for marketers

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A young scientist uses a laptop and mobile phone in the lab
When research reaches a broader audience, it improves the society we live in and inspires the next generation of scientists. Iris Lai offers her advice on engaging the public with your work
Reading time
3minutes
Influence public policy
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Politician giving a speech from a lectern
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How to build a public profile
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By Eliza.Compton, 16 January, 2024

Why press releases are a waste of your comms team’s time

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Communication concept
Most universities will track press release output as part of overall communications metrics – but, asks Kylie Ahern, have you considered other ways to generate media coverage, awareness of your brand or better relationships with journalists?
Reading time
3minutes
Researcher standing at a podium giving a speech