Digital strategy

Aligning comms with brand identity and recruiting alumni are among several ways lean marketing communications teams can boost their institution’s profile

To support the student community, digital accessibility needs to be embedded across teaching and learning. Here, Julian Tenney offers insights and steps based on his institution’s experience

How the University of Stirling leverages student athletes’ stories to create impactful content and drive engagement

With professional experiences now crucial to undergraduate pharmacy degrees, academics turned to AI simulations. Here’s what happened

See how using sophisticated dashboards and targeted interventions can enable institutions to deliver personalised, preventative, proactive and predictive student support

With collaboration and stakeholder buy-in, universities can help solve global issues such as reducing e-waste and the environmental impact of internet servers

As universities, we need to teach our students how to operate in a global online workplace – and facilitate their opportunities to do so

Implementing automation in universities can relieve staff from repetitive tasks, streamline operations and enhance the student experience. Find out how to do it and the key questions to ask at each stage

Several ways to promote Moocs and other online courses, including a focus on email marketing and paid advertising

Students appreciate the value of online education. How can educators maximise this value as much as possible?